Strategic Alliances
Paper and Packaging Board
Since its launch in 2015, the Paper & Packaging – How Life Unfolds® campaign has reached consumers at scale with impactful, research-driven messages highlighting the intrinsic benefits of paper and paper-based packaging. This award-winning campaign has generated over 11B impressions for the industry and its products, garners over 100M video views annually, millions of website visits each year, and reports a 12:1 ROI for the industry.
According to their latest research, found in the 2020 Campaign Impact Report, consumer preference for our products and perceptions of our industry are at an all-time high. In 2021, the campaign will build on this momentum by communicating our industry’s sustainable stewardship, continuous product innovation and well-established recycling practices to increase consumer awareness and preference for paper and paper-based packaging. To learn more, go to paperandpackaging.org.
Paperboard Packaging Alliance
The Paperboard Packaging Alliance (PPA) is a joint initiative between the American Forest & Paper Association and the Paperboard Packaging Council to promote the sustainable benefits of paperboard in packaging design.
Every year, the PPA conducts a Student Design Challenge geared toward college students in design, graphic arts and engineering programs to give them a hands-on experience to develop solutions, test ideas and deliver a package while learning from industry experts. Learn more at
paperboardpackaging.org.
Renewable Bag Council
The Renewable Bag Council (RBC) is a coordinated effort by Kraft paper producers and converters to promote paper bags as the preferred choice for use in retail and grocery outlets. Over the last several years, primarily at the state and local government level, efforts to restrict plastic bags have increased rapidly and more of these measures are now including paper bags. RBC has focused its efforts toward opposing initiatives that attempt to tax or ban paper bags. Learn more at
renewablebag.org.
American Forest Foundation
American Wood Council
APPTI
Corrugated Packaging Alliance (CPA)
Fibre Box Association
Forest Resources Association (FRA)
Hardwood Federation
National Paper Trade Association (NPTA)
Paperboard Packaging Council (PPC)
Paper Shipping Sack Manufacturers Association (PSSMA)
Softwood Lumber Board
The Forest Products Industry Compensation Association (FPICA)
Treated Wood Council
Wood Products Council